Do you know what the Age of Knowledge is doing today and how it can change your business? Ricardo Neves shows in the book “Tempo de Pensar Fora da Caixa” the importance of creativity due to these changes.
Nowadays companies are facing more and more competition every year, due to that, they have to offer different products with new values. To do it, they need a capable team with freedom to create such things.
Here in this summary we’ve separated the main topics of the book to guide you through this new world of opportunities, having a more creative, dynamic and innovative business.
Got interested to become a manager that spread opportunities for the team? Stay with us in this summary and discover how!
About the book “Tempo de Pensar Fora da Caixa”
The book “Tempo de Pensar Fora da Caixa” (2009) was written by Ricardo Neves. It is made up of 5 parts and 21 excellent chapters that will help you achieve the highest degree of success with innovation.
About the author Ricardo Neves
Ricardo Neves is an Electrical Engineer graduated in PUC/Rio and has a master's degree in Production Engineering at UFRJ - Brazil.
He has big experience in the field of business, after all, he spent more than 30 years assisting companies in Brazil and abroad. He is also a biweekly writer of Época Magazine and author of 5 books focused on innovation and technology in business strategy.
To whom is this book indicated?
This book is recommended for visionary entrepreneurs who want to find out how to come up with innovative and efficient ideas to stay ahead of the market and manage their business forward.
Main ideas of the book “Tempo de Pensar Fora da Caixa”
- The capacity for innovation has no end;
- The important sectors of the Knowledge Economy;
- The newest divisions of the economy;
- The importance of the creative employee in the smooth running of a company;
- The Quinary Sector as a development strategy;
- Production and personal satisfaction are intertwined;
- The importance of generating permanent change.
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Overview: Knowledge without imagination is useless
If we compare economic growth before and after the Renaissance, we can see how dramatically the scale has risen. The Renaissance was a historical period that is known as the age of scientific thought. People wanted to know how things happened.
With the arrival of the Industrial Revolution, the world took a leap towards modernity. The era of production of goods has become even more expressive. But about post modernity, can you understand what changes are happening around us?
Well, Ricardo Neves explains that we are facing a new kind of economy. The knowledge economy. Human talent, creativity and the ability to innovate are the newest tactics to be at the center of the wealth production process.
So, have you valued your creative team today?
But what has changed?
A lot of things. Understand that in the Age of Technology machines replaced man in different roles. But as far as the field of ideas is concerned, the human being is absolute supremacy.
And with all these transformations we can hear the new sectors of the economy: the so-called quaternary and quinary.
The quaternary sector can be explained as a knowledge-generating area in order to gather intellectual raw material in order to aggregate information. They are directly linked to the database.
Ricardo explains that the quinary sector is clearly related to qualified and creative ideas in order to always be ahead of the market.
An appreciation of the proactive, visionary, talented and creative individual will be the cornerstone for achieving goals, setting goals and solidifying business.
Companies want to recruit talent all the time. The human resources of some multinationals may choose some people who have excelled in academic life and elect them to join the company even before graduation.
- They are young people from universities recognized worldwide;
- They are people with the best concepts, high level of competence and a high degree of connectivity, i.e. ease of interacting and bringing people together.
These individuals are well known as corporate world-class. Cultural creatives are also important in this Age of Knowledge. They are so named because besides being altruistic, they care about each other and the environment they live in.
They are also born innovators and always seek a future vision of the market.
And last but not least, the creative working class. Also known as the super creative core, they are made up of engineers, writers, designers, architects and all those who are tied to the "knowledge workers".
Overview: Fight for creatives
We may not know what your biggest dream is, but surely we know that one of the great desires of a leader is to keep his company at the highest level of success.
For this to happen, it is necessary to invest in those who can generate information faster and permanently. Knowing that, multinationals have started a great battle to pan the creative minds of the market.
But how attract these brilliant minds to your business?
As a source of encouragement and motivation for team members, managers who achieve goals offer bonuses and rewards to their employees. This is excellent! Although, understand that talented creative is interested in something more specific.
Because they have a sense of loyalty in their professional DNA, they want to go beyond mere gratification. They want freedom in the company. They want to grow with the organization and not be managed by it.
Creativity is intertwined with freedom. As such, the gifted creative to fully develop their skills needs that right as well.
Overview: Go out of the Box
The economy is living a new phase. What was once comfortable for us no longer serves us today. Market-centric vision gives way to a multi center and adds a range of possibilities for innovation and creativity.
But we need to detach ourselves from other strings. Determinism and dualism must be removed from the life of a visionary so that they can be able to see every business opportunity.
The author of the work explains that dualism can be characterized as the thought in which everything that comes out of the natural. Consequently, determinism is also a way of imprisoning reality. Since, like dualism, it has a restrictive nature and prevents the action of working creativity.
Getting free is a talent
The business world is full of uncertainties. We know that the fear of failure is present, but it cannot be a limiting factor for necessary decisions.
Getting over fears, setting goals, and moving toward the goal are characteristics of those who can break the dogmatic barriers of the market.
Always thinking about new strategies, possibilities and, above all, understanding that we are far from over is the first step to get a creative and innovative mind.
Overview: How to fix changes?
Ricardo Neves explains that to achieve the Knowledge Economy you need to understand the importance of variability.
Variability in the author's view can be contextualized as a list of possibilities for innovation and chances for ascension. Initially, have a successful team.
Choose employees who are consistent with your company profile, but especially make sure that collaborative, creative and talented people are part of your team.
Through these choices, the possibility of achieving a more productive, profitable and lasting business will be even greater.
Another crucial factor that must be taken into consideration is the qualitative growth of companies. It is very important that, among the team, there are professionals able to reinvent, rebuild and be constantly changing in the organizational environment.
Barriers to change
Organizations have difficulties with change. This is due to the society in which we operate. Although we live in a Technological Age, humanity still has a backward mentality in which it needs modification.
One of the factors that can assist in business change is resilience. The resilient organization has a higher level of maturity and is ready to tackle crises more easily because it understands that the crisis is a phase and at the same time a primordial point to reach a high level of knowledge.
Be prepared for the arrival of the Knowledge Economy. We know that the world has gone through great revolutions, and according to Ricardo, this will just be one more.
The Age of Innovation has come to modify all pre-established concepts. Ricardo details some divergent characteristics between the current economy and the near future, such as:
- The current one tends to be more hierarchical and bureaucratic, while the innovation one is open and mission-driven;
- The current one tends to be more quantitative and safer while the near future one aims at quality and uncertainty as sources of creativity;
- The current is homogeneous and mechanized, while the Knowledge Economy brings variability and dependence on individual creative talent.
What do other authors say about it?
Eric Ries in the book "The Lean Startup" explains that it is important to the word "innovation" be understood widely. These can be original scientific breakthroughs, a new use for existing technology, creation of a new business model, among others.
Jim Collins and Jerry Porras, in "Built to Last", found that most visionary companies didn't start with a revolutionary idea that made them successful early on. In fact, they had a slow start and eventually overpowered their markets.
Finally, Ed Catmull in his book "Creativity, Inc." advises: Always give people more preference than ideas, as creative people create good ideas, but good ideas can be destroyed by bad teams.
Okay, but how can I apply this to my life?
- Innovate. To be ahead of the competition one must present a differential;
- Be a visionary, think big;
- Be open to change;
- Build a successful group and have creative talents embedded in it;
- Value the heterogeneity of your team members, see their differences;
- Don't be deterministic, value creativity;
- Escape from stagnation. The conformed does not deserve to raise high flights.
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