Business Adventures - John Brooks

Business Adventures - John Brooks

Managing a company is an adventure! Discover successful and failure stories from the business world!

A very successful entrepreneur once defined "Business Adventures" as follows:

"The best business book I have ever read."

Who said that? William Henry Gates III, but the world knows him by another name: Bill Gates. The creator of Microsoft read the book by the appointment of Warren Buffett, one of the richest men in the world.

So if this is the favorite book of Bill Gates and Warren Buffett, we'd better go to its main ideas.

Let's go?

About the book "Business Adventures"

Originally published in 1969, Business Adventures presents in its 12 chapters, successful and failure stories of big companies and small entrepreneurs.

In its 573 pages, we can understand what contributed to the failure of these companies, what people did to develop successful companies, and how this book conquered Bill Gates with its teachings.

About the author John Brooks

John Brooks became famous for his book in the New Yorker magazine, where he contributed and developed several articles on finance and the business environment.

Awarded for his work, he was a bestselling author of major newspapers such as The New York Times and his books are considered classics, among them, the one we are analyzing now.

To whom is this book indicated?

So, if you are an entrepreneur, a businessman, a manager, a consultant, a leader, or deal with the business world in any way, this book is for you. We will see how large companies dealt with challenges and faced the market in search of success.

And the lessons learned range from marketing to innovation and investor characteristics, thus delivering a broad overview of the corporate world.

Main ideas of the book "Business Adventures"

The book tells these business adventures and addresses the following ideas:

  • Planning and execution mistakes made Ford one of the biggest losers in the automotive industry;
  • The groundbreaking vision has launched Xerox for the top tier of large US companies;
  • Investors act according to their emotions when they should act with reason;

It is important to stress that this book is from 1969, that is, some views may be outdated, but, as Bill Gates said, although some things may be outdated, the fundamentals remain the same.

Download the "Business Adventures" Book Summary in PDF for free

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  • In the business world one must act with honesty, ethics and good intentions;
  • You can use your entrepreneurial spirit to generate profit, but also to improve society, the environment, and the lives of others through sustainable business;
  • Greed can dominate your business, so beware, as this can create problems in the future.

These teachings come from famous stories told by John Brooks ranging from insider trading to the development of foundations for the development of the region and aiming to change the world.

What do other authors say about it?

In their research, authors of the book "Built to Last", Jim Collins and Jerry Porras, found that most visionary companies did not start with a revolutionary idea that made them succeed right at the beginning.

In fact, they had a slow start and, over time, managed to dominate their markets. By following this thought, you can grow and live your own business adventures.

Remember the Xerox case? This story is very much in line with the book "The Blue Ocean Strategy", which brings a new concept in strategy to gain prominence in the market.

Get knowledge before you invest in anything. Learn how to be a smarter investor by reading the summary of the book "The Intelligent Investor" by author Benjamin Graham.

Okay, but how can I apply this to my life?

Are you ready to live your own business adventures? Then follow the topics below!

  • Have an innovative vision;
  • Work ethically and honestly;
  • Do not care about greed;
  • Seek to solve consumer and society problems;
  • Work out your strategy and align planning and execution.

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Book Business Adventures

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