What do you do to print your content? Have you used your brand strengthening strategies in a creative way or do you still persist in the traditional model?
Thinking about this and beyond, Joe Pulizzi elaborated in his book "Content Inc." a new model of content marketing. We will already say that it is totally out of the box and that it is far from the old patterns of content production that no longer work!
With this, you will learn in this summary the six distinct steps to the Content Inc. model that is the result of the author's work with hundreds of companies and dozens of interviews.
Have we aroused your curiosity? Then continue reading this summary and learn more details about this high-value journey!
"Content Inc.” presents a step-by-step on how to start the journey within content marketing. Joe Pulizzi also teaches quality content creation strategies to apply in the growth stages of the company.
Through 404 pages divided into 8 parts and 24 chapters, the author writes in a didactic way. He introduces cases, insights, and interesting information both for beginners and for those who already have knowledge in the subject.
In addition, at the end of each chapter are presented references used, which facilitates the reader to search and deepen in the specific subject desired.
Joe Pulizzi is an entrepreneur, speaker, author, podcast producer, founder of several start-ups, including the Content Marketing Institute (CMI), recognized by Inc. magazine as the fastest growing business media company in 2014.
He won the Content Council's 2014 John Caldwell Lifetime Achievement Award. His book, "Epic Content Marketing" was named one of the Five Must-Read Business Books of the Year by Fortune magazine.
In addition, he has participated as a speaker at events such as Fortune Magazine's Leadership Conference, SXSW, NAMM, and at companies Disney, Cisco Systems, Oracle Eloqua, DuPont, SAP, HP, and Dell.
Reading the book "Content Inc." is indicated because Joe Pulizzi presents a workable content marketing model that divides the process of startups into six steps.
This is also why this work is intended for professionals such as content producers, marketers, influencers, SEO analysts, advertisers, and pure startup entrepreneurs, startups within a large organization, and stagnant business entrepreneurs.
However, if you are a person who wants to put your creativity to use when it comes to creating creative and innovative content, this summary is for you!
The Content Inc. Model is a content marketing strategy developed by Joe Pulizzi that has six distinct stages with the goal of achieving business success.
With these stages of the Content Inc. Model, the startup or company increases its results, gaining leads and its own success. In this sense, according to Joe Pulizzi, it is necessary to apply the steps and have patience in order to get a return in organic growth.
The six stages of the Content Inc. Model are: sweet spot, content fit, base building, audience content, diversification, and monetization.
According to Joe Pulizzi:
"The sweet spot is the intersection between a knowledge or skill set (something the entrepreneur or company is competent at) and an area of passion (something the entrepreneur or company feels is of great value to him or her personally or to society at large)."
The book "S.A. Content" shows that after identifying the sweet spot, it is time for content adjustment. In this step, the entrepreneur must determine the differentiation factor or "adjustment" (focus), to find an area of little or no competition.
This will increase the likelihood of growth in the industry.
Joe Pulizzi cautions in the case of too much content and too many experts focusing on the desired venture. In this case, he says, you need to find a gap in content about the topic.
Telling a different story about the business model makes it take shape. It is the addition of the "fit" to the sweet spot that makes all the difference.
After finding the sweet spot and the fit, it is necessary to choose a platform and build a content base. Joe Pulizzi compares this base much like building a house.
According to the author of "Content Inc.", before "looking at all the options for paint, fixtures, and floor covering, we need to plan and install the foundation".
In other words, this means generating rich content consistently through a "main channel," such as a blog, podcast, or even a YouTube channel, for example.
Past the stages of choosing the platform and building the content base, comes the stage of increasing the audience and converting the "occasional readers" into permanent subscribers.
In this step one must use social media as the main distribution tools and optimize the search engines. The job is to increase traffic to have more opportunities to gain an audience.
Thus, it is worth remembering that the web traffic identifier should not be used in isolation, without a goal.
Therefore, according to Joe Pulizzi, knowledge in this area is fundamental, because there are many indicators to analyze the success of the content, but the main one is the number of subscribers. The author of "S.A. Content" also emphasizes that it is "almost impossible to monetize and grow your audience" without first having a reader as a customer.
Once the model has developed a strong, loyal, and growing audience, it's time to diversify, starting with the fundamental content stream. To do this, Joe Pulizzi analogizes the model as an octopus and explains that each content channel is one of eight tentacles.
He further elaborates with the metaphor that it is essential to know how many of these tentacles manage to engage readers, keeping them close to the business and coming back looking for what is offered.
Now the big moment has arrived! This is the time when the model must monetize according to the platform.
To be in this stage your sweet spot has already been identified, there has been the "tweaking" or focus to find an area of content with no competition, select the platform and build a base, attract subscribers and launch content on additional platforms.
At this stage, the entrepreneur already has consolidated subscriber information at hand (qualitative and quantitative) so that a multitude of opportunities to generate revenue arise. These opportunities can be, for example, consulting, software, and events.
The key is to follow the six steps as described above and be patient enough to make the model work.
Pamela Wilson provides in her book "Master Content Marketing" simple and effective marketing steps to achieve maximum return for your business.
Joe Pulizzi suggests reading Napoleon Hill's book "Think and Grow Rich", as tips and tools are presented to help you achieve the long-dreamed success.
Finally, the book "Obrigado pelo Marketing" by Vitor Peçanha teaches you how to become a great content marketer and how to convince people to thank you for your work.
What did you think of Joe Pulizzi's tips in his "Content Inc." summary?
We hope that the author's teachings will help you explore the sphere of content marketing for achieving business success.
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