Have you tried selling online and failed? Are you afraid of this market? It is common that many people don't know what to do to create a digital market and where they must focus to succeed in companies of this type. Bruno de Oliveira teaches all of this in the book "Create Your Own Market on the Digital World".
In this summary, we will present some of the author's tips for starting your business in the digital world from scratch and surpassing your monthly expectations in sales. Also, how to avoid the common mistakes that can ruin your path to success!
Doesn't matter if you are starting or just want to increase your incomes, the Brazil's leading e-commerce specialis t brings in this book the perfect formula to achieve your goals in this type of commerce.
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With a simple and easy-to-read narrative, the author communicates directly with his audience throughout the book. The idea is to show how to build a business differently, creating their own market and solving real customer needs.
The book consists of 205 pages divided into 14 chapters, the author's tips are straightforward and his method for achieving success in an e-commerce is unraveled step by step.
The teachings passed in "Create Your Own Market on the Digital World" are inspired by content developed by the author himself in "E-commerce na Prática", a company that teaches ordinary people how to undertake online.
Bruno de Oliveira always dreamed of entrepreneurship and never had any other profession. He started in the online business world when he was 16, when he realized that he could make money selling computer parts over the internet.
Addicted to his work, Bruno today invests in several online businesses and founded the company "E-commerce na Prática", in order to help people in this often-arduous journey that is to open a business on the internet.
In 2017, he was elected by popular vote as the Best E-commerce Professional in Brazil and, with over 18 years of experience in physical and digital commerce, he is considered a great specialist in e-commerce in the country.
The book "Create Your Own Market on the Digital World" is suitable for anyone who aims to build their business and living on e-commerce or already has a physical or digital commerce and feels that they need to leverage their sales and be closer to their public.
If you have ever tried to sell online and failed or if you have never tried to be afraid of this market, this book is perfect for you.
At the end of the reading you will have all the tools to build a solid, sustainable and growing business on the internet.
Do you have no time to read now? Then download the free PDF and read wherever and whenever you want:
Bruno states that there are usually 2 types of people who look for him when it comes to e-commerce: those who have tried to sell online and failed and those who have never tried, most of the time because they are afraid of this market.
The first group probably took an interest in the digital world for its growth and ease of entry. However, almost everyone forgot to pay attention to the most important thing in this case: marketing.
The second group, on the other hand, believed in myths about e-commerce, such as that the market is already saturated or that the public of its product does not buy over the internet.
Throughout the book "Create Your own Market on the Digital World", Bruno de Oliveira shows that all these myths are completely unfounded.
In order to better understand what kind of attitudes should be avoided when setting up a digital business, we have listed here what Bruno believes to be the biggest mistakes of anyone who tries to start an e-commerce and ends up failing:
Making his teachings more practical and applicable, Bruno presents in the book "Create Your Market on the Digital World", a method that should be applied to all types of online commerce. This method involves 5 principles:
To apply each of these principles in his business, Bruno created a method that simplifies its implementation and makes it very intuitive. This method has 5 steps that are interdependent to work (one must not be performed without the other, nor in a different order).
The steps of this method are:
In the next overviews, each of these steps will be covered in more detail that will help you understand how to implement them in your company's reality.
It is important to keep in mind that each step of the method presented by Bruno depends on the previous one in order to exist. Start with the foundation and pay special attention to each step, especially planning, which is the most important step in the business.
In planning, we really understand our needs, based on discovering the needs of our customers.
You should start by drawing a map of your e-commerce, where you will be able to unravel each of the main points of your business. Simpler and more objective than a traditional business model, the author suggests the use of the Canvas tool, whose model can be downloaded from the e-commerce website in practice.
Each Canvas module corresponds to a part of the planning and its filling must start at the top, followed by the side pillars and, finally, the tools that will complement your business.
The quadrants to be filled in Canvas are:
The author strongly defends the idea that all e-commerce should start with a simple and objective structure, which will be validated and, over time, can be adapted and improved.
According to Bruno de Oliveira, it is not worth investing in something that has not been validated and will not make a significant difference to the beginning of your business.
A validated business is the one that makes sales in a constant, sustainable and growing way.
To set up a basic work structure, only 4 points must be analyzed:
In relation to market creation, Bruno stresses the main need to fully understand the persona of your business, that is, your ideal client. For that, he presents another very useful tool: the empathy map.
The empathy map consists of 6 questions that must be answered according to the life of your ideal client.
It can be filled out according to your perceptions, but the ideal is to validate it with some type of research. This research can be carried out based on questionnaires made with some customers that your business already has or close people who may become potential customers.
Knowing your market better, you will be able to create relevant content that may attract public interest, and thus create your market.
When your business is already validated, with constant traffic and a loyal audience, it's time to focus on growing your business, and it can only be achieved through strong and well-structured management.
The first step is to understand the right time to hire an employee and outsource some services. With the company's growth, in a short time you will not be able to handle everything alone. Focus on good hires and a good management system to retain them.
Always create and record processes, so that over time you and your team understand how to repeat things that worked very well and avoid those that have not yielded good results in the past. Good knowledge management saves time and money.
Finally, the book "Create Your Own Market on the Digital World" explains to keep in mind that it is extremely common to fail and even break in your first business, don't be shaken and don't stop working on what you believe.
The book "Dotcom Secrets" is a work that reveals the secrets of digital marketing. Russell Brunson shows the importance of creating an attractive character. This concept involves finding ways to divide your story, between elements, identity and narratives, making people follow you because they find a personal connection.
The Brazilian Anderson Höfelmann, author of the book "Selling Online: The Secrets of Selling Like Hotcakes", provides tips to boost your digital business. One is to avoid long and complex URLs and make smart headlines. In this way, you will be contributing to the ranking of your website on the search platforms.
Daniel H. Pink, author of "A Whole New Mind", says that, thanks to the fusion of wealth, technology and increased connection of people through phones and the internet, the world is transitioning to a new era that goes beyond knowledge. It takes creativity, empathy and emotion.
Are you ready to start a new business in the digital world? Did you fin this content useful? Leave your feedback in the comments!
In addition, if you got interested in all the book's lessons, it is available for purchase by clicking on the image below: