Crush It! - Gary Vaynerchuk

Do you have a hobby that you would like to practice every day? An obsession that keeps you awake at night? According to the author Gary Vaynerchuk, now is the perfect time to use your passion and live from it!

In his book "Crush It!", he shows how to use the power of the internet to transform your interests into real business, making your entrepreneurial dreams become a reality.

It is important to note that since the work was published in early 2009 and talks about digital business, many of the practices suggested by Vaynerchuk are out of date (for example, it explains how you should interact with your customers through Orkut).

Therefore, in this PocketBook, we will present the principles that the author considers as the most important and that last until today when the subject is business development on the internet.

About the book "Crush It!"

The book "Crush It!", published in 2009, brings in a practical way the techniques and concepts that helped Gary Vaynerchuk build a $60 million business.

Divided into 13 chapters and written in an easy way, the work presents the trajectory of the author since he was a child, when he moved to the United States with his family and showed a passion for entrepreneurship at that time.

The book was on the best-seller lists of The New York Times and the Wall Street Journal.

About the author Gary Vaynerchuk

Gary Vaynerchuk was born in the Soviet Union and moved to the United States in the 80s. Entrepreneur and author, he was chosen four times as the best bestselling author by The New York Times.

Considered one of the pioneers of digital marketing, he made use of this practice to make his family's wine business increase his profits from $3 million to $60 million.

He is the creator of the Wine Library TV channel, where he became known worldwide when making wine reviews.

To whom is this book indicated?

The content of the book "Crush It!" is valuable to every person who has a passion and want to turn that passion into work.

In addition, the author Gary Vaynerchuk provides essential tips for those interested in undertaking in today's world, dominated by information speed and social media.

Main ideas of the book "Crush It!"

• You need to be truly passionate about something to make it a profitable and sustainable business;
• Be willing to live and breathe your passion;
• It is necessary that you believe what you are working on. Only in this way you will be able to overcome the obstacles that will arise;
• You must create a community to reach out to others who share your passion;
• Creating relevant and quality content is critical to establishing your brand.

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Overview: Principle 1 - Your Passion

Gary Vaynerchuk initially explains in his book, "Crush It!", that if you do not love what you do, you will be just another worker, one more trapped in the crowd.

The main thing is to find something that you are passionate about, something that you are willing to live and breathe, that will make you get up from bed every day with willpower. This is what will set you apart from others and ensure your success.

The internet is therefore the best possible tool for you to be totally honest with yourself and to transform what you love into your personal brand, bringing success.

In addition, the author clarifies that success itself is not about monetary values or the scale of your business, but about happiness. So he follows three "golden rules" that seek to search and keep his joy:

1. Love your family;
2. Work very hard;
3. Live your passion.

Overview: Principle 2 - Your Brand

Without a creative and engaging personal brand, you will not be able to monetize your passion. It may seem obvious, but the author Gary Vaynerchuk explains that it is necessary to be authentic so that your followers know you and you can have a differential compared to competitors.

Your personal brand should be the reason your customers are going to come back to consume more content and, over time, become loyal and refer your products to others.

Gary recalls that it is important to establish initially how you will promote yourself, taking into account your skills and your weaknesses. For example, a shy and reserved person will probably not be very attractive in videos or podcasts.

Instead, she can focus on writing articles for the blog. You need to determine which communication channel best suits you.

Overview: Principle 3 - Your Content

You must be thinking: "There are so many people producing on the internet, I will not be able to stand out in this ocean of competition". Your concern makes total sense. The internet allows anyone to produce and publish things, which greatly increases the number of competitors.

However, the author Gary Vaynerchuk explains that there is no need to despair about it. According to him, the best way to get noticed is to produce the best possible content. Quality is a huge filter.

He emphasizes once again the importance of talking about what you love, because that way you can be more believable and fun, which helps people build a connection with you. This is exactly what you need to develop a sustainable business.

So what is the best way to communicate my passion and attract people who share that same idea?

It's simple: tell stories! From sales to large companies to services, this technique is widely used because it really works.

According to the book "Crush It!", when you tell a story, you get to engage people even more and make a strong connection with them, which makes them want to share that story with more people, and so your brand grows and spreads.

In addition, the author highlights three key values that you need to take into account when you want to monetize your content online:

1. Authenticity: every decision you make and everything you post on social media should reflect what you believe and the purpose of your business;
2. Willpower: be willing to work harder than your competitors. This is necessary for you to overcome them, especially in the beginning;
3. Patience: nothing great happens overnight. Do not despair and keep working on your passion. Over time you will see the results.

Overview: Principle 4 - Your Community

The next important step in establishing your brand is creating a community around it. It is what will sustain your sustainable growth and increase the chances of retaining your customers. However, this is not an easy and fast process.

According to the author Gary Vaynerchuk, creating content is the easiest part of the process. It is in assembling a community that most of your efforts and willpower will be needed.

To do this, he suggests in his book "Crush It!" the following tips:

• Read many blogs from other content producers on the same topic as yours to establish a reference or other topics for you to learn new ideas;
• Respond to people's comments on your social media;
• Produce conversations;
• Always add a link to your own content;
• Keep the quality and relevance of the conversation.

Overview: Principle 5 - Your Legacy

Finally, Gary Vaynerchuk works once again on the idea that you should follow your passion, not money.

Do you remember your three golden rules? He affirms that true success - financial, personal and professional - is anchored in the love for your family, hard work and in the act of experiencing your passion.

He believes that your legacy is the most important thing you can leave when you die. You should ask yourself if you love what you do, whether this will bring you money and moreover, whether you will be proud of how you earn your money.

In addition, the author remembers the care that should be taken when you are doing anything on the internet, because everything you put goes directly to the public.

Always be aware of how you interact with people because you may be misunderstood.

What do other authors say about it?

Jeff Walker, an entrepreneur who has been selling products on the internet since 1996, presents in his book, "Launch", his formula for launching a digital product. He explains all the steps, from initial planning to after-sales planning.

Focused more on distance education, Roger C. Shank explains in "Designing World Class E-Learning" what are the fundamentals of e-learning and shows how to format a company that offers this type of service.

Finally, in "Zero to One", the authors Peter Thiel and Blake Masters demonstrate the best techniques for creating an innovative startup and getting away from the competition in today's market.

Okay, but how can I apply this to my life?

At the end of the book "Crush It!", the author Gary Vaynerchuk presents a checklist to follow, so you can see the results of these principles in the real world. Here are the tips:

• Identify your passion;
• Make sure you can think of at least 50 topics that can be talked about on the subject;
• Answer the following question: "Do I talk about it better than anyone else?";
• Set a good name for your personal brand;
• Choose your main communication channel, appropriate to your skills;
• Produce your content, focusing on quality;
• Post and share your content;
• Create engagement in your social media, forming a community;
• When you realize that your brand is already well established and draws a lot of attention, start monetizing;
• Remember the three golden rules.

Did you like this summary of the book "Crush It!"?

We hope you enjoyed our summary and are able to turn your passion into work by following Gary Vaynerchuk's teachings. Leave your opinion in the comments, your feedback is very important to us!

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