Name: PocketBook4you
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The internet is full of incredible tools to contribute to the expansion and growth of various types of businesses. But to succeed, you need to know what these tools are, and reading the summary of the book “Dotcom Secrets” will show you all!

The author Russell Brunson will teach you a secret formula to attract clients and make your company presence online shine!

Embark on this journey and see important concepts to draw your strategy, after all, in an ever-changing world, you can’t waste time and need to keep updated.

With a preface by strategic consultant Dan Kennedy and endorsed by the famous writer and speaker Tony Robbins, the book “Dotcom Secrets: The Underground Playbook for Growing Your Company Online” promises to teach secrets about the world of digital marketing in just under 200 pages.

It was written by Russell Brunson and published in 2015, by Morgan James Publishing, becoming a USA Today bestseller. 

While in college, Russell Brunson achieved his first success in the field of online marketing. From then on, he became one of the big names in marketing. A year after graduating from college, he had made his first million dollars.

Currently, he is what is called a “serial entrepreneur”, in addition to co-founder of the software company ClickFunnels, aimed at helping other entrepreneurs to advertise their business in the market.

The book “Dotcom Secrets” is recommended for business owners who want and need to learn how to use the virtual environment for the growth of their company, based on the right strategies, and for professionals who work or want to enter the digital marketing area.

What can I learn from “Dotcom Secrets”?

Here are the best strategies presented by the author Russell Brunson for you to develop digital marketing skills and knowledge to lead an organization today:

The importance of having a target audience: trying to sell to everyone can become a tiring and frustrating task;

Know and define your dream client to know how to attract them, where to find them and how to serve them;

There is a whole journey of strategies and tools to follow to reach the dream customer, who has a good chance of buying your cutting-edge products or services;

A business cannot offer just a single cutting-edge service or product, it needs a wider range of offerings to survive;

You need to turn all types of traffic, that is, potential customers, into traffic you control;

The bait that attracts potential customers is a key part of digital marketing strategies;

The attractive character created as a tool for promoting your business should virtually be someone whom people can relate to: who has a story, has flaws, and has no neutral opinions on difficult topics;

Understand how the five elements that are part of any successful online campaign work: demographics, offer, landing page (the page people enter after clicking on the ad), source of traffic, and ad copy.

Download the “Dotcom Secrets” Book Summary in PDF for free

Do you have no time to read now? Then download the free PDF and read wherever and whenever you want:

The author Russell Brunson starts the book “Dotcom Secrets” describing a secret formula to help your business succeed. It consists of four questions:

Spend time reflecting on who you really want as your customer;

Define what your dream client’s passions, goals, dreams, and desires are;

Create a kind of avatar: a male and a female profile with the characteristics of the client of your dreams.

Where does your customer spend their time on the internet?

Which groups are they part of? Which newsletters do they subscribe to? What blogs do they read?

3. What bait will be used to attract them?

It is the definition of the ideal tool to attract the dream client;

It could be a physical book, a video or audio product, for example;

The goal is for this tool to be something the ideal customer would pay attention to and desire.

It is not the products or services you want to sell to the customer;

These are literally the results you can achieve for your client;

Imagine that the client can pay any amount to receive the desired result;

So, ponder: What could you do to help ensure your customer success? Where would you take them? What does this place look like?

As explained in the book “Dotcom Secrets”, the value ladder is a step-by-step process, where the person who wants to sell something guides the customer during the sales process.

Therefore, it helps you decide which products and services you need to add so that your dream customers move from the bait to the services.

Creating a bait as a free product or service to attract your dream customer;

Provide value to the customer through the delivery of that product or service free of charge;

Identify another customer’s need and offer a product or service, this time at a cost, to address this issue.

To better understand the value ladder concept, we need to visualize a ladder. 

The first step is the free product or service that is offered as bait and on the last step is the cutting-edge product or service, the most valuable item/service for sale.

Once the customer is conquered by the bait, they are offered paid products/services that will provide more value as they progress to the top.

One example of value ladder mentioned by the author Russell Brunson is his chiropractor friend, that works as follows:

On the first step, the client is attracted by the massage bait;

From then on, the client starts to make more consultations, paying for them;

At the top of the ladder are welfare services, which is considered the most valuable business service to be sold to the customer.

Introducing the sales funnel, the author emphasizes the difference between trying to convince someone to buy the most expensive offer right away and following a sales process that provides value to customers as they require, making money and being profitable while identifying dream clients who can afford your highest offer.

People enter the funnel as potential customers and they need to be converted into repeat customers by selling them the frontend, middle, and backend of the funnel.

According to the book “Dotcom Secrets”, the structures that must be present in a sales funnel are:

Cloud: it is located above the funnel and represents all potential customers;

Bait: the tool to draw the attention of potential customers towards the top or frontend offer;

Frontend: this is the first product or service offered on the value ladder;

Middle: it is the next product or service offered on the value ladder, which needs to provide more value to the customer and, consequently, will have a higher cost than the previous one;

Backend: the cutting-edge services or products offered by the company, which will lead to the company’s dream clients.

Phase 1: analyze the mentality of the traffic that arrives at your site and make an individualized approach;

Phase 2: build a bridge to prepare the audience before they reach your landing page, like videos, articles, ads, among others;

Phase 3: gather all traffic to separate stakeholders. This is done by offering something valuable in exchange for contact details;

Phase 4: this phase should occur immediately after phase 3. As soon as someone fills in their name and email and clicks submit, it should fall on a page that offers something to buy. Something of value that will hook buyers;

Phase 5: identify hyperactive buyers, those who have some kind of latent desire or need and are going to buy more than one item at a time, advises the author Russell Brunson;

Phase 6: give the customer some time to evaluate what they have already purchased and realize the value of what you have given them;

Phase 7: change the sales environment to encourage the purchase of cutting-edge services or products.

Potential customers in the sales funnel are also referred to as traffic. There are different categories of traffic and knowing them is important to drive each type to the right offer.

So, check out this summary of the traffic secrets shared by the author Russell Brunson:

Composed of your email list, your followers, readers, customers, among others;

It is your own distribution channel, where you can sell things to people repeatedly without spending with new marketing campaigns, generating more profit.

Traffic that, although you don’t have it, you can tell where it should go;

This includes paid traffic such as ads in emails, pay-per-click ads on Facebook, Google, Yahoo, and more, banner ads, native advertisements, affiliates, and joint ventures.

It is traffic that simply appears, one that you cannot control as it comes or where it goes;

Someone can make a mention of your product or service on Facebook, people can search for it on Google and end up on your website or blog, for example;

In summary, it can come from social networks, SEO, blogs, interviews, and others.

In the book “Dotcom Secrets”, the author Russell Brunson highlights the importance of converting both the traffic you control and do not into subscribers and buyers (traffic you own) as quickly as possible. After all, the bigger your list of contacts, the more money you make.

The content presented above reflects the vision and critical analysis  of our writing team, respecting the fundamentals of intellectual  property in Brazil (article 8, item I). 
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This content is the exclusive  property of PocketBook4You and is protected by Copyright Law in its  articles 46, I, (a) and its article 47, because it is not reproduction  and do not imply any discredit, on the contrary, the moral right is  protected and, as noted earlier, the reader receives a link to acquire  the work. Reproduction of this material without permission of the  company is prohibited.

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Discover in the Dotcom Secrets book summary the tools necessary to make a company grow in the virtual world.

[ENG] Dotcom Secrets - Russell Brunson.pdf

Who has never heard of online marketing? But knowing the tools that make a company grow in the virtual world goes far beyond that. Come with us to learn more!

Dotcom Secrets - Russell Brunson

Dotcom Secrets - Russell Brunson, Book Summary in PDF

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