Entrepreneurs dream big and glimpse a dazzling future for the company. However, this is not enough to leverage a business. That's why José Dornelas teaches, in his book "Entrepreneurship", how to transform the dream into concrete attitudes that will help turn your ideas into reality.
Every company is built little by little. The construction of the base that will take the business to the fulfillment of your goal needs to be the focus of the first years, otherwise the dream won't come true.
With the foundation in place, dreaming big can become an excellent boost and stop being just a fantasy of most entrepreneurs.
Have you ever thought about being an entrepreneur? Keep reading this summary to know more!
The book "Entrepreneurship" (from the original in Portuguese "Empreendedorismo: Transformando Ideias em Negócios") was written by José Dornelas and published in 2014.
Considered a renowned book on the subject, it is a guide for those interested in creating a new business.
Also, it features all the key points in a clear and objective way. From the creation and structuring of the business plan until the actual start of the company, through essential concepts and actual cases of the business world.
The book has 284 pages, which are divided into 10 chapters.
José Dornelas is one of the leading specialists in entrepreneurship and business planning. Engineer, master, and doctor from the University of São Paulo (USP) and post-doctor from Babson College - considered the most important business school focused on entrepreneurship in the world -, where he was also a Visiting Scholar.
He also teaches Master of Business Administration (MBA) courses at USP and at the Fundação Instituto de Administração (FIA), besides acting as a guest professor in renowned schools in Brazil and abroad.
The book "Entrepreneurship" is for different types of entrepreneurs and people interested in creating a new business or putting new ideas into practice.
José Dornelas's work is complete, filled with practical tips from successful entrepreneurs and concepts presented in a didactic form for immediate application. Also, it can be used in entrepreneurship courses.
Check out the main lessons of José Dornelas before starting this summary:
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Perhaps one of the biggest myths about new business ideas is that they are unique. According to the book "Entrepreneurship", in fact, it doesn't matter. What matters, in reality, is how people use their ideas.
On the other hand, opportunities are usually unique. The author José Dornelas says that it is essential that entrepreneurs test their idea and business conception with potential buyers, more experienced entrepreneurs, and friends, before the passion for the idea blinds their business vision.
That way, a really good idea, approved by people around you and with experience, can be developed, implemented, and make a successful business rise.
The author José Dornelas provides a basic road map, called "3Ms", used to help the entrepreneur analyze the potential of the opportunity:
Starting with the "Market Demand", the entrepreneur should be concerned with the questions:
The relevant issues of "Market Size and Structure" are:
And for "Margin Analysis", the activities of importance are:
By analyzing all the questions proposed in the book "Entrepreneurship", you will understand better your value chain and the value chain of your competitors, and make decisions and attitudes such as reducing costs, redefining internal actions, and reaching greater limits.
According to a survey by the Small Business Administration (SBA), 98% of the causes of failure of American startups can be grouped and summarized in a single cause: inadequate business planning.
However, there are no magic formulas to avoid falling into statistics, affirms the author José Dornelas. The most important action you can take for your venture is to plan.
When you consider planning, three critical factors can be highlighted:
A business plan is a fundamental tool in planning new companies, as it provides entrepreneurs with an understanding of the process of creating and implementing their business.
In the book "Mindset", the author Carol S. Dweck says that the world is divided between people who are open to learning and those who are closed to it. And that trait affects everything in life, from your worldview to your interpersonal relationships.
The bestseller "Dream Big", written by Cristiane Corrêa, shows how to transform the level of an organization according to the visions of the richest entrepreneurs in Brazil.
And if you think it is too late to start your own business, check the book "Value Generation". The author Flávio Augusto shows his vision of entrepreneurship and the world, besides giving tips for you to stand out among the crowd.
Here are some more tips to be a successful entrepreneur:
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