In the book, "Value Generation" 2, the author, Flávio Augusto, explains why many people that do not have a graduation are able to achieve success and financial freedom, and trained and specialized professionals work just for them.

What happens is that usually professionals deposit all their chips in the conventional system of education.

On the other hand, entrepreneurs have chosen to study, research and learn on their own, as a mean of achieving a standard of living well above average.

You have the power to choose, even if the options have not been presented to you. The message here is: question everything around you!

**About the book "Geração de Valor"**

"Geração de Valor 2", originally released in 2015, written by Flávio Augusto da Silva, is a book that shows how entrepreneurship is the key to achieving professional success.

This book, the second in the Value Generation series (the series is composed of three versions), is very reminiscent of the first in the series. The book has 208 pages and many illustrations, which makes the reading very light and not a bit annoying.

The writing is clear, objective and presents a reinforcement of ideas, trying to seek the change of habits.

About the author Flávio Augusto

Flávio Augusto da Silva, a Brazilian born in 1972 in the city of Rio de Janeiro, is an entrepreneur and writer, founder of Wise Up, owner of Orlando City Soccer Club and president of T-BDH Capital.

Flávio spent most of his childhood and adolescence studying at a public school in his neighborhood. When he turned 19, he started working in the commercial department of an English school. Four years later, Flávio founded Wise Up.

In 2013, the company was bought by Abril Educação for R$ 877 million (about U$ 218 million). In that same year, he bought the Orlando City Soccer Club and currently the club is among the ten most valuable in America.

To whom is this book indicated?

"Geração de Valor 2" presents tools, inspiration and motivation, for you seeking to open your own business. So, for those who stand behind personal achievement and quality of life.

This book is for those who, according to the author Flávio Augusto, prefer to generate jobs than to have a job.

**Main ideas of the book "Geração de Valor 2"**

Just as in the first book of the series, "Geração de Valor 2" has no chapter division or anything of the sort. So we've separated some ideas, shared by the author Flávio Augusto, that deserve special attention.

Let's go!

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**Overview: "Tips to leverage your student time wisely"**

According to the author Flávio Augusto, the conventional education system is outdated. He lists some tips for you to pass this step more productively.

Let's explain seven of them to you:

With the internet becoming more widespread, people are increasingly reading fewer newspapers, magazines, and books. So anyone who has the ability to write well will be better suited to take advantage of business opportunities on the internet. So, improve your writing!;
Learn to express yourself clearly and speak well in public. Look for events that train you for this, such as: theater course, oratory course and even within the room you can do this;
In addition to the countless mathematical formulas taught, learn about financial mathematics, the stock exchange, and the market. This will help you a lot throughout your life;
Do not believe everything you are taught, question everything, think critically about it to come to your own conclusions. Do not rely on anyone to learn, seek knowledge yourself;
Use the contact with people to learn about customer management, through the sale of products. There are a lot of things you can sell at a school, enjoy this time to sell;
Always try to be the best and not the average. Although the methods of evaluation of our education system don't represent your knowledge as a whole, always try to do your best. In the outside world, only the best will survive;
Flávio says in "Geração de Valor 2" that your value will not be recognized by the amount of knowledge you have, but by what you can accomplish with it. Diplomas on the wall mean nothing.

It's a fact, not everything you learn in school is used in real life. However, nothing allows you to take advantage of the time you spend there. As the author states:

"You are young and have every chance to build your own path."

**Overview: "Stop being just a consumer"**

Every day, people choose to buy products or services. Every day, someone makes money by choosing consumers. The choice to acquire, or not, a product or service. That sounds pretty natural, right?

So why not stop being just a consumer, to be also an entrepreneur? Flávio Augusto says in his book, "Geração de Valor 2", that you can be on both sides, you have that choice.

Your friends, co-workers, relatives, and people you do not know, they are all ready to consume.

So what are you going to sell to them?

**Overview: "Know how to sell your product"**

Regardless of which product/service you want to sell, it just needs to be managed properly and be quality. According to Flávio, there are eight steps, that if you and your company go up you will grow without limits.

Learn how to sell systematically and consistently;
Teach and train new salespeople;
Leading teams;
Forming New Managers;
Transforming managers into leaders;
Integrate managers with the marketing team;
Integrate management with the technology department to execute endomarketing strategies. Endomarketing, or Internal Marketing, is the practice of improving the image of the company among its employees;
Communicate with large sales teams through events, corporate TV and technical and institutional content management teams.

The author Flávio Augusto also says that we should know our moment. Are you in a difficult time? Hold tight. Are you in a moment of doubt? Worse than standing still is going in the wrong direction. Before making decisions, know the right direction.

Are you experiencing a moment of achievement? Remember that success is a daily achievement.

Overview: "Tell me who you are with..."

Choosing who to spend your life with is one of the most important factors in ensuring a successful path. However, among so many people we meet daily, how are we going to make this selection?

With more than twenty years of evaluating, training and selecting executives, Flávio gives some pieces of advice which made his choices easier:

Do not emphasize what the person says he is capable of doing. Highlight what he has achieved;
Do not cling to titles. Values are more important;
Ask yourself the reason why that person approached you;
Analyze whether the person behaves the same way regardless of whether other people are close or not;
Know the difference between one who praises and one who flatters;
Notice how she reacts when you tell her no;
Do not approach those who do not accept their defects;
Dedication, effort, and intelligence are equally important.
Approach those who have similar values to yours;
Respect and loyalty must be mutual;
Prefer people who are humble and not those who are arrogant.

As explained in the book "Geração de Valor 2", even following this advice, there is no guarantee that you will make the right choices, as human beings are very complex, but these tips will help you.

Overview: "Lose the Fear of No"

How many "no's" can you endure until you reach your goal? According to the author Flávio Augusto, your desire get past them must be greater than the amount of "no" you receive.

The best fighter is the one who gets the most blows and stands, not necessarily the one who gives the most blows.

Do not think that difficulties are unique aspects of your life, they are present in the life of anyone who wants to achieve success. To overcome them, simply do not afford to give up.

The book, "Geração de Valor 2", emphasizes: every time you give up fighting, a part of your future disappears immediately, so remember that we reap only what we plant.

What do other authors say about it?

For the author of "Think and Grow Rich", Napoleon Hill the first step to becoming rich is to have a strong desire to be rich. It may seem simple, does not it? But that desire has to be a real "blood in the eye" and possess a good deal of persistence.

In the book "Happiness is Profitable", Márcio Fernandes makes clear that "there is no separation between personal and professional life, because we are the same person, unique and integrated, inside and outside of work."

As we become more efficient leaders we become better friends, parents, partners, children, neighbors, customers, citizens, and vice versa.

In the book "Winning", Jack Welch goes on to say that we should always seek quality in our professional life. If you are not satisfied with your job, find a job that provides enthusiasm in your career. It is very important that you don't settle and leave the comfort zone.

Okay, but how can I apply this to my life?

The book draws attention to one very important thing: it only depends on you to change your story. According to Bill Gates:

"If you were born poor, it's not your fault. But if you die poor, it's your fault."

However, you will have to give up many comforts and chase after solutions in a very arduous way, but this is something that no one can do for you. The journey is not easy, it takes dedication, effort, and overcoming, to be unmistakable the taste of victory.

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Geração de Valor 2 - Flávio Augusto

Question the world, think outside the box, persist on the journey that leads to the realization of your dreams, and achieve the much-desired success.