The result of classic networking is a stack of business cards from people we don't even remember, and most likely never see again. This old-fashioned way of making contacts doesn't work in today's professional world. So learn with this summary of the book "Link Out!" how effective networking is done nowadays!

Today, people want to recommend, relate, and do business with those they trust. And trust doesn't solidify with a few minutes of conversation and business card exchanges.

Want to know how to create a strong and reliable circle of influence?

So, come on!

About the book "Link Out!"

The book "Link Out!", Written by Leslie Grossman, was published in 2016.

The 176-page book, spread over 10 chapters, addresses the use of strategies at business events, social networks and interviews to form personal connections and achieve career success throughout the career.

About the author "Leslie Grossman"

Leslie Grossman is an entrepreneur, leadership, marketing, career development, and business consultant and founder of Leslie Grossman Leadership.

In addition, she directed CMA, an integrated marketing and public relations agency, actively engaging with entities such as the National Association of Women Entrepreneurs, operating in New York and founding the International Committee in the United States.

To whom is this book indicated?

The book's content is ideal for business owners and business owners, managers, and executives, and anyone who wants to broaden their skills in interpersonal relationships.

Main ideas of the book "Link Out!"

The highlights of the book are:

The difference between network and entourage;
How to form your entourage;
The importance of communication;
Rules of etiquette;
The entourage and social networks.

Let's present all these topics and some tips on how to succeed in forming your entourage.

Let's go!

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Overview: Everyone needs an entourage

"It is literally true that you can be more successful, and faster, by helping others thrive." - Napoleon Hill

An entourage differs from the network. An entourage is made up of people who aspire to rise in the corporate world through constant mutual support based on trusting relationships that can count on each other for long-term advice, support, and referrals.

The second is made up of acquaintances, but we can't always count on them to help us. Network members help us if it meets their interests, but may not be trusted on a permanent basis.

The entourage assures you of great advice, referrals, valuable presentations and keeps you surrounded by people who will ensure support throughout your career. But in order to establish these trusts and create a lasting entourage, you will have to do the same for them.

An entourage can be made up of professionals from all sectors and not only people from their field of activity, but the real entourage is also made up of members with varied competences in the most diverse areas.

One of America's great industrialists, Henry Ford, had his entourage, which included Harvey Firestone, Warren Harding, and his former boss, Thomas Edison, to achieve all the success he had.

Overview: Recruit your entourage

The easiest way to start forming your entourage is by expanding the contacts of people you already know. Many of your entourage members are people you have known for years and may even be your family members.

When you meet your uncles and cousins during Christmas get-togethers, do you talk to them about work, career or even how they spend their free time? In most families, people are "too busy talking about personal matters besides eating, drinking, cooking or watching football on TV, even to think about talking about professional issues," says the author.

To change this, we have listed the main topics to discuss:

How did you start your career and how did it evolve into your current role?
What do you enjoy most about work?
What interesting people have you had as colleagues or clients?
What would you like to have more time to do, on and off the job?
Listen carefully to what they say, but don't be afraid to point out the commonalities they may have;
Find out if there is anything you can do for them or people you can introduce them to, to help them make even more progress.

Overview: Communication 2.0

Good communication is one of the most important parts of the process of setting up your entourage. If you want to attract people, following a few rules will be important to make this path easier, so take a look at the tips below:

First Date: Introduce yourself succinctly. Next, state that you are interested in hearing more about the person. Say, for example, "No more talking about me. I'm interested in listening to what you have to say.";
Listen with your eyes: Give 100% attention to the potential member of your entourage. Stare into your eyes and absorb each word;
Questions worth a million: Ask thoughtful questions when starting the relationship. Plan ahead the questions you want to ask. Good questions might be, "Why did you decide to work on this?" And "What makes you most excited about the future of your business?";
Share Your Vision: When it is your turn to speak, express your vision and what makes you, or your business, unique;
Ask for advice: Never say that you have scheduled the meeting because you are looking for a job or offering a business. Always say that you value your advice, this is the best way to get it;
Create a collaborative relationship: Offer your support when both have shared their views. If you have asked enough questions and listened carefully, you will be aware of how you can help, support or make any valuable referrals. If not, just ask, "How can I help you?" Or "Who would you like to meet?";
Be Authentic: Share your activities at times outside of work. You may find that your escort appreciates them as well. Encourage him to be authentic. Ask questions about what he does when he is not working. Perhaps they realize common characteristics they can do together;
Keep in Touch: Put them in touch with someone who can bring benefits to you in business or in your personal life. send them an email with an article they might find interesting; invite them to a coffee shop or suggest a fifteen-minute phone conversation to catch up;
Think Long Term: As you meet people who might be part of your entourage, keep in mind that building it is something you can't do overnight.

Overview: Entourage etiquette rules

Be aware of the power of your words, or lack thereof, when communicating. Many companies offer label training when hiring a new employee.

Three important etiquette rules to follow are:

Conquer at the first moment: When you meet someone, shake their hand firmly and say, looking into their eyes, "Nice to meet you!";
Turn off your phone: Whenever you join a meeting, even if it's a coffee or meal, turn off your phone;
Treat others as you would like to be treated: in the daily rush, we often fail to do what we would like them to do for us. That is the golden rule!

Overview: Linking and social media

Social media is very useful and necessary. However, they will only be effective if accompanied by face-to-face communication. It is through personal relationships that we learn about each other's vision, goals, and challenges, and of course where we build trust.

There are a few ways to use social networking as tools that will help you achieve the goal.

They are a great way to meet people you have lost touch with.

We are always worrying about increasing the size of our entourage, so it is desirable that we return old lost contacts. Seek out the people at your college or graduate school, people who worked with you and who you respected.

If your contacts are less than 100, you need to grow the list.

If so, take some of your time to increase the list. Search for companies and people you are interested in and / or would like to meet.

Stay visible: share your vision on social networks

Many people will seek information about you from the internet before setting up a conversation or meeting. Therefore, it is worth being active on the Internet and social media.

What do other authors say about it?

For Mark H. McCormack, author of the book "What They Don't Teach You at Harvard Business School" the ideal outcome for negotiation is a "win-win" situation where both parties are satisfied.

Adilson Xavier's "Storytelling" brings a concept that is very much in line with Flávia Gamonar's thinking on "Unique Stories", showing that storytelling is a storytelling tool that aims to drive products and brands, as well as boosting people and their careers.

Paulo Maccedo's "Copywriting" teaches us how to absolutely increase the power of communication with texts called "copy". This is a valuable book if you're a salesperson.

Okay, but how can I apply this to my life?

It is possible to put this knowledge into practice without major investments. Close relationships with your family and friends you haven't communicated with in a while. Set up cafes and meetings to discuss personal and professional matters.

Increasingly grow your entourage and refer people to connect with your relationship circle. Also, don't forget to take care of your social networks, they will be important to make a good impression when they search for you.

Did you like this summary of the book "Link Out!"?

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In addition, the complete edition of the book is available for purchase in the images below:

Link Out! - Leslie Grossman

Leave business cards and empty conversations behind and gain the confidence of your potential customers and partners, with the methods presented in this book summary.