The result of classic networking is a stack of business cards from people we don't even remember, and most likely never see again. This old-fashioned way of making contacts doesn't work in today's professional world. So learn with this summary of the book "Link Out!" how effective networking is done nowadays!
Today, people want to recommend, relate, and do business with those they trust. And trust doesn't solidify with a few minutes of conversation and business card exchanges.
Want to know how to create a strong and reliable circle of influence?
So, come on!
The book "Link Out!", Written by Leslie Grossman, was published in 2016.
The 176-page book, spread over 10 chapters, addresses the use of strategies at business events, social networks and interviews to form personal connections and achieve career success throughout the career.
Leslie Grossman is an entrepreneur, leadership, marketing, career development, and business consultant and founder of Leslie Grossman Leadership.
In addition, she directed CMA, an integrated marketing and public relations agency, actively engaging with entities such as the National Association of Women Entrepreneurs, operating in New York and founding the International Committee in the United States.
The book's content is ideal for business owners and business owners, managers, and executives, and anyone who wants to broaden their skills in interpersonal relationships.
The highlights of the book are:
Let's present all these topics and some tips on how to succeed in forming your entourage.
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"It is literally true that you can be more successful, and faster, by helping others thrive." - Napoleon Hill
An entourage differs from the network. An entourage is made up of people who aspire to rise in the corporate world through constant mutual support based on trusting relationships that can count on each other for long-term advice, support, and referrals.
The second is made up of acquaintances, but we can't always count on them to help us. Network members help us if it meets their interests, but may not be trusted on a permanent basis.
The entourage assures you of great advice, referrals, valuable presentations and keeps you surrounded by people who will ensure support throughout your career. But in order to establish these trusts and create a lasting entourage, you will have to do the same for them.
An entourage can be made up of professionals from all sectors and not only people from their field of activity, but the real entourage is also made up of members with varied competences in the most diverse areas.
One of America's great industrialists, Henry Ford, had his entourage, which included Harvey Firestone, Warren Harding, and his former boss, Thomas Edison, to achieve all the success he had.
The easiest way to start forming your entourage is by expanding the contacts of people you already know. Many of your entourage members are people you have known for years and may even be your family members.
When you meet your uncles and cousins during Christmas get-togethers, do you talk to them about work, career or even how they spend their free time? In most families, people are "too busy talking about personal matters besides eating, drinking, cooking or watching football on TV, even to think about talking about professional issues," says the author.
To change this, we have listed the main topics to discuss:
Good communication is one of the most important parts of the process of setting up your entourage. If you want to attract people, following a few rules will be important to make this path easier, so take a look at the tips below:
Be aware of the power of your words, or lack thereof, when communicating. Many companies offer label training when hiring a new employee.
Three important etiquette rules to follow are:
Social media is very useful and necessary. However, they will only be effective if accompanied by face-to-face communication. It is through personal relationships that we learn about each other's vision, goals, and challenges, and of course where we build trust.
There are a few ways to use social networking as tools that will help you achieve the goal.
We are always worrying about increasing the size of our entourage, so it is desirable that we return old lost contacts. Seek out the people at your college or graduate school, people who worked with you and who you respected.
If so, take some of your time to increase the list. Search for companies and people you are interested in and / or would like to meet.
Many people will seek information about you from the internet before setting up a conversation or meeting. Therefore, it is worth being active on the Internet and social media.
For Mark H. McCormack, author of the book "What They Don't Teach You at Harvard Business School" the ideal outcome for negotiation is a "win-win" situation where both parties are satisfied.
Adilson Xavier's "Storytelling" brings a concept that is very much in line with Flávia Gamonar's thinking on "Unique Stories", showing that storytelling is a storytelling tool that aims to drive products and brands, as well as boosting people and their careers.
Paulo Maccedo's "Copywriting" teaches us how to absolutely increase the power of communication with texts called "copy". This is a valuable book if you're a salesperson.
It is possible to put this knowledge into practice without major investments. Close relationships with your family and friends you haven't communicated with in a while. Set up cafes and meetings to discuss personal and professional matters.
Increasingly grow your entourage and refer people to connect with your relationship circle. Also, don't forget to take care of your social networks, they will be important to make a good impression when they search for you.
So, did you like this PocketBook? I will be waiting for your feedback in the comments.
In addition, the complete edition of the book is available for purchase in the images below: