It doesn't matter where you are or what class you belong, everyone has a common desire: to succeed. But how do we achieve this success?
The common belief is that success is built on hard work and one or two degrees. In "Never Eat Alone" Keith Ferrazzi teaches that none of this matters unless we have one fundamental element: sincere relationships built on a mix of trust and mutual benefit.
Do you know that famous CEO you admire from afar? You can be part of their inner circle. Do you find it impossible? Keith Ferrazzi - and this PocketBook - shows the opposite.
"Never Eat Alone" was first released in 2005 and re-released in 2014, following a review and update due to advances in technology.
The author, Keith Ferrazzi, shows us that the most effective networking is one based on sincere relationships of friendship and generosity, and he teaches us how to do this from his experiments in the best laboratory in the world: real life.
Creator, founder, and president of Ferrazzi Greenlight, Keith Ferrazzi attended Harvard and Yale Universities, where he founded a unit of the famous Sigma Chi fraternity.
In his professional career, he reached Deloitte Consulting's youngest CMO level with his reengineering work. In addition, he was CMO of Starwood Hotels and Resorts, founded and sold two companies and wrote the works "Never Eat Alone" and "Who's Got Your Back".
Finally, Ferrazzi was part of Forbes magazine's "40 under 40" and nowadays is dedicated to his consulting firm Ferrazzi Greenlight.
"Never Eat Alone" is the perfect work for those who want to know how best to stand out from the crowd and expand your network without falling into that old image of desperate cards.
The book's primary purpose is to teach us strategies for expanding our life opportunities through diverse networking.
For this, Ferrazzi guides us to:
Keith gives us a walkthrough of how to be better people for better relationships. Ready for the release of YOURSELF 2.0? So, let's Go!
Do you have no time to read now? Then download the free PDF and read wherever and whenever you want:
In Part I of the book "Never Eat Alone", the author shows us how the right mindset is the first step towards building a successful networking.
It may seem obvious, but the first step in building your networking is to interact with people. But how?
Building relationships based on trust and gratitude will bear good fruit in the future.
If you don't know where you are going, any path will do. Therefore:
It is worth nothing to dream and wish if you do not take the action necessary to achieve it.
Don't be the one who contacts your acquaintances only in times of need and never shares the good times.
According to the author, our networking is like a muscle: the more we exercise, the stronger it gets. For this:
But Ferrazzi warns: kindness can generate kindness, but it will often be necessary to ask for this kindness to manifest. It is worthless to be proud because no one is born alone, and we always need each other.
According to Keith Ferrazzi in the book "Never Eat Alone", it's not enough to be kind and helpful to people, you have to do it in the right way.
The best way to show interest in someone is to be truly interested.
You can contact someone who has never heard of you. And Keith teaches us how.
To reach that person you want to meet but never met, you need two elements:
You see, it doesn't have to be exactly a person who will speak for you, it's just someone you both know. Names open doors.
It's necessary to make people feel the desire to know you by piquing their curiosity. Offer an advantage tied to you, such as a business opportunity or a new idea.
Send a message or email to a new contact saying how nice it was to meet them, emphasizing the highlight of the conversation. That way, you make sure that the person does not forget you.
Keith also points out that it is not good to wait long for this: do this follow-up just a few hours after the initial contact and keep in touch often after that.
The best way to expand your network is to get in touch with other people who also have large networks - and if possible merge the two.
The more contacts your contacts have, the more people you will have access to - directly and indirectly.
Try to meet people from all walks of life in order to expand your own network and those around you.
When you come back from a conference, it's worthless to accumulate a huge stack of contact cards if you haven't actually had contact with those people. You have to go beyond the ordinary, beyond the "Hello, how are you? I admire your work very much".
According to the author, there are three things that can underlie very important ties with anyone in the world:
These are the basic things we all share that have the potential to draw us in, and that is why they can be the path to the heart - and the contacts - of anyone.
Do something simple that meets these basic needs and you will win the trust and goodwill of anyone.
In the midst of the flood of phone calls, emails, messages and personal conversations we have on a daily basis, it is not uncommon for us to have a good time without even remembering the existence of some people.
But you do not want to be that person to be forgotten; you want to be remembered. In this way, Keith Ferrazzi shows us in his book "Never Eat Alone", that the only way to ensure that this happens is by always keeping in touch.
It's said that as technology advances, we are connecting with people around the world, and disconnecting from those closest to us. This may be true for some people, but it doesn't have to be a rule and definitely doesn't have to apply to you.
Make technology work for you and your networking:
Keith Ferrazzi reminds us how technology can be a great ally in our quest for more contacts and mates. However, he warns: nothing will ever replace the face-to-face contact and invaluable connection that another human touch gives us, and which no gadget will ever be able to reproduce.
"Never Eat Alone" constantly reminds us that our networking is a symbiotic relationship: we must give to receive. Sometimes it is better to give more than you receive.
To attract people, you need to look interesting. And nothing makes us more interesting than really being interesting. Invest in yourself and your growth, but remember to invest in someone else's growth as well, so that will never eat alone.
When the product you are selling is yourself, you need to show that it can meet people's needs, whatever they may be:
The more you help others, the more people will come looking for you - and the more likely they will be to help you when it is your turn to look for them.
In life, it is virtually impossible to achieve success independently without anyone's help. All people depend on others, even if only their teachings.
Throughout our lives, we will have many mentors who will guide us through the best paths they know. If you follow Keith Ferrazzi's tips, these mentors will guide you to the simple pleasure of assisting you in your development.
At some point in your life, you will also have the opportunity to mentor someone. Don't run away from it.
It's not just your networking that is a relationship of interdependence: the whole world is symbiotic, and those who understand it best stand out the most.
In the book "How to Win Friends and Influence People," Dale Carnegie also talks about compliments as a way to influence: one of the strongest characteristics of human behavior is the desire to be valued by others; we all enjoy receiving compliments and hearing that we are doing a good job.
According to Dr. Robert in his book, "Pre-suasion", everyone uses influence and is a target of it. He explains that persuasion practitioners know exactly what they want and where to go, so they use six psychological principles, which are covered in his book, to achieve their goals.
Lastly, author Roger Dawson, in "The Secrets of Power Negotiating", underscores the importance of his oratory in expressing his opinions, demonstrating confidence, networking, and doing well in business opportunities.
This is not a book to be read, it is a book to be practiced. Best of all, you don't have to wait for the right moment to apply the teachings it gives you, you can start right now.
People are around us, so why not turn to the person next to you on the bus and say "Hello, which book are you reading?"
Did you like the PocketBook? Did you identify with any particular passage? Did you meet anyone new today? Leave your feedback or story in the comments (why not creating a new connection for your network right there?).
Want to learn more from Keith Ferrazzi? You can purchase the complete edition of the book by clicking on one of the images below.