Do you believe that the company you work for is innovative enough to stay alive in an increasingly dynamic and competitive environment? Or do you realize that creativity is suppressed by inflexible and outdated processes and methods?
In a structure of global markets and high demanding consumers, companies need to constantly adapt.
With that in mind, author Tom Peters, american writer and researcher on business management practices, presents in his book "Tom Peters Seminar" some thoughts and strategies to foster constant innovation within businesses.
Got curious? Keep reading our summary to learn more!
Released in 1994, the book is an adaptation of the slides presented during the author's seminars.
The content is based on Tom Peters' vision of the corporate world and it teaches how to implement tools in order to adapt to what he calls "crazy times".
Each of the 9 chapters, spread across 300 pages, presents, in humorous language, an administrative model used at the time of launch.
In addition to exposing a futuristic view of these models, the author invites the reader to think, question and act according to the needs of their reality.
A graduate of Stanford University School of Business, Tom Peters is considered a business management guru, working as an independent consultant to this day.
He is a great enthusiast of the enforcement of innovation within companies and believes that a passionate team is critical to success.
Author of more than twenty publications, his greatest hit was "In Search of Excellence", written in partnership with Robert H. Waterman Jr., which has sold more than 4.5 million copies.
The content of "Tom Peters Seminar" is relevant for people who work in the corporate environment, from leaders to employees seeking growth in their careers.
For managers, the ideas shown in the book are essential to promote innovation, creativity and evolution of the company, making it more adaptable and capable of meeting the market needs.
Next, the teachings and thoughts of the author, in each of the 9 chapters of the book "The Tom Peters Seminar" will be described in more detail, as well as his indications for applying the ideas presented.
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Tom Peters understands that established conventions about learning to cope and thrive on change are insufficient. Therefore, he suggests "deleting" the word "change" from the vocabulary and replacing it with "revolution".
Companies capable of promoting revolution are those that accept the speed of change and comprehend that the most important asset is human imagination.
The book presents some questions to force the reader to think about his situation:
According to Tom Peters, it needs more decentralization as the company has to face an ever-growing volume of information.
In this way, Tom suggests going towards disorganization, getting rid of all formality and bureaucracy that cause bottlenecks and diminish the value created and offered by the company.
The liberation of this type of shackles allows the creation of smaller, autonomous, efficient and innovative teams.
In this chapter of the book "The Tom Peters Seminar", the author presents the following observations to be made by the reader:
Revolution is only possible if the company goes far beyond the empowerment of employees, it is necessary to transform every job into a business, the so-called "businessification".
This means making all employees entrepreneurs in their areas, promoting the attitude of ownership and the pursuit of excellence in the company.
For this, the author suggests the following practices:
In addition, Peters indicates some considerations:
Forget about corporate loyalty. Focus on loyalty in relation to your agenda, your network of relationships.
You have to get used to thinking like a self-employed person, which curiously increases your chances of remaining employed in large companies.
Author Tom Peters explains that job security and stability must come from the individual, through planning what they can learn from each job and executing projects outside their comfort zone.
For that, think about the following:
In the previous chapters of the book "The Tom Peters Seminar", the author indicated the decomposition of organizations into autonomous units, with minimal bureaucracy and employees who feel they are owners of the business, in order to control their own careers.
From there, the idea is to bring together the right resources (through the company's network of relationships) to establish fluid working groups focused on problem solving.
A revolutionary company is able to do its core business well, in addition to maintaining strong relationships with its stakeholders, interconnecting its administrative and production capabilities.
To help with this step, ask the following questions:
Tom Peters understands that leveraging knowledge serves as the foundation for economic and corporate security. For that, encouraging employee development is essential.
Going beyond disintegration also helps a lot in this regard, as networked knowledge is essential to competitive advantage.
To do more than an in-depth analysis of processes, an organizational culture of conversation and sharing of information and experiences is needed.
In order to evaluate these concepts, the author asks:
A leading organization is formed by curious people, as they are seeking to understand the world around them (develop a larger contact network), which allows them to create extraordinary things.
In addition, Tom explains the importance of forming diverse teams with different backgrounds. This exchange is essential to bring out creativity and find innovative solutions.
A favorable interaction environment allows employees to exchange information in a fluid and organic manner, in addition to intensifying the creation and development of new ideas.
Regarding this chapter, the author presents the following questions to be answered:
In an increasingly integrated and global scenario, the market is extremely competitive. For this reason, the quality present in most companies is not enough to stand out.
Most products are impeccable, but far from dazzling. In light of this, author Tom Peters says that you need to be as eccentric as possible, as only then will you be able to excite customers.
It is necessary to go far beyond satisfying customer needs. Ideally, your products must be fascinating and the entire experience around them is loved by the user.
Tom explains that the element that most influences customer perception is the way they are treated. To assess this, answer the following questions:
Throughout the chapters, it became clear that, for the author, constant change and improvement are not enough to satisfy the trends of the modern world, only perpetual revolution will do it.
It's critical to compress years of change into a few months, leaning toward constant action and understanding that failure is part of the growth process.
This requires a lot of courage and it is essential that everyone involved understand that a radical transformation needs to take place to enable the business to evolve.
Finally, Tom Peters proposes the following questions:
The book "Business Adventures", published in 1969 by John Brooks, is a compilation of 12 articles on Wall Street, analyzing renowned brands such as Xerox and General Electric. In this way, the author identifies what led to the business failures of some companies, collecting lessons so that mistakes are not repeated.
In "Incansáveis", Maurício Benvenutti, founder of XP Investimentos, argues that the successful execution of a project is ten times more important and a hundred times more difficult than a good idea. His teachings are a positive "reality check" for entrepreneurs who are looking for the best tips to evolve their brand.
Finally, according to the renowned American author, Michael Gerber, in his book "Awakening the Entrepreneur Within", facing challenges is a daily reality of the entrepreneur. Taking risks and dealing with failure is just the "icing on the cake" for those who work in this area or want to build their own company.
After reading the summary of this amazing book, do you feel ready to thrive in the corporate world?
We hope you enjoyed the summary and are able to apply the teachings of author Tom Peters in your business.
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