The work, “What Rich People Know & Desperately Want to Keep Secret”, written by author Brian Sher, takes us back to basics; what you’ve heard, what the rich know, and almost everyone never does.

There are countless success stories – many well-known, many discredited – of those who have turned an idea or a dream into a successful business, getting rich in the process.

Analyzing the success stories of these people, we can conclude, in general, that they have conquered wealth through very simple attitudes. But many of us drift away from our dreams because of long working hours and mediocre returns.

However, the reason for failure is not usually the ignorance of such techniques, but the refusal to accept such simplicity. Usually, people think that complexity is inherent in the process of achieving success and wealth.

If you have not noticed what we’re talking about, stay with us. Until you can honestly say that you don’t just know, but that you’ve made these ideas part of your life.

The Book “What Rich People Know & Desperately Want to Keep Secret”

The book “What Rich People Know & Desperately Want to Keep Secret” was written by Brian Sher, which shows how to reach the wealth you desire and consequently the quality of life that you have always dreamed of.

It has 184 pages that are divided into six parts: “Basic Aspects of Success”; “You”; “Marketing”; “Folks”; “Systems”; and “To Remember”.

Who is Brian Sher?

Brian Sher is an author and entrepreneur, founder of The Marketing Corporation (a provider of marketing consulting services) and creator of Vision Publishing. Sher currently lives in Sydney, Australia.

Why should I read “What Rich People Know & Desperately Want to Keep Secret”?

In this book, Brian Sher shares the basic but powerful principles that made him build, maintain and increase his wealth.

Although simple, the techniques presented are practical and innovative. They will make your business and your personal finances thrive. These strategies will help you achieve success and develop healthy habits in relation to money.

Knowing how to control expenses, understanding good financial management, analyzing indicators, planning and, above all, achieving financial goals is a great competitive advantage!

What can I learn from “What Rich People Know & Desperately Want to Keep Secret”?

How the rich earn so much;
The step by step to fortune;
Marketing tips for your company or your business;
How to learn from others' mistakes;
How to surround yourself with the right people;
When you know how to do the right thing, all boundaries disappear.

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What is a Scale of Needs?

We all have needs, ranging from basic to self-realization. The psychologist Dr. Abraham Maslow structured the five basic levels of human needs.

The Hierarchy of Maslow’s Needs is:

Self-realization – personal satisfaction;
Needs of the ego – prestige, success, self-respect;
Social needs – affection, friendship, acceptance;
Security needs – protection, order, stability;
Physiological needs – food, water, air, shelter, sex.

According to Maslow:

“Satisfaction must follow from the bottom up. It only goes to the next level when the previous level is satisfied. The lowest level not satisfied determines the individual’s behavior.”

However, we are always being motivated by the five levels, but to different degrees. The circumstance determines which one predominates.

Well, you might think, “What does this have to do with wealth?” The question is simple, needs lead people to spend money, to buy. Successful people use this to meet the needs of others and to satisfy them by creating products or services.

Brian Sher says that by the nature of their needs, people will pay you if you - better than anyone else – do the following:

“Get them to earn or save money”;
“Save their time”;
“Provide them with food, shelter or clothing”;
“Provide them with security or comfort”;
“Offer them leisure or entertainment, affection, friendship or acceptance”;
“Facilitate status, prestige, or self-respect”;
“Add value to their lives”.

The idea is to look around and ask yourself, “Can I offer a product or service that is better, cheaper, more modern, safer, more elegant, healthier, and so on?” This is how great opportunities are created for companies.

What is the starting point to conquer wealth?

The most successful and wealthy people are also the most complete, having various personal skills, values and beliefs that are the basis of their success. Such skills were ingrained into permanent habits.

According to Brian Sher:

“In fact, it is very simple to become a winning person. Just make the decision to be and act accordingly. Bad habits do not just disappear. It is necessary to replace them with good habits. This can be difficult and uncomfortable for at least the first month.”

The personal essentials for Brian Sher’s wealth are:

Learning: practice perfectly to do it perfectly. Be open minded. Be flexible. Focus on continuous improvement;
Direction: dream big. Adopt a clear sense of direction. Set goals and record them in writing;
Singularity: be a single person;
Help: associate with the right people. Ask for help;
Focus: master a skill. Do one thing at a time;
Optimism and confidence: be optimistic. Think positively. Believe in yourself;
Personal values: adopt solid personal values. Dedicate yourself to serving. Be honest to yourself and others. Take the initiative to give;
Enthusiasm and dedication: do what you love. Develop a workaholic mentality. Be persistent. Dedicate yourself. Be patient. Pay before you receive. Develop self-discipline;
Risk: take risks;
Responsibility: accept responsibility;
Failure: do not despair over failure. Recognize that no one is perfect – including you. Accept ups and downs. Develop resilience, be flexible. If you fall, get up.
Urgency: decide quickly. Create a reputation for agility;
Employment: be your boss.

At the beginning, it may seem more difficult to develop habits of success than to keep those of failure. Of course it is. But change is necessary for you to get where you want.

However, over time, the process will become easier. Make “Personal Foundations” your living habits. No more “buts”… No more excuses.

Successful people are not manufactured

To clarify the idea that the author wants to pass us at this point in the book “What Rich People Know & Desperately Want to Keep Secret”, is that we move on to a situation experienced by him:

“When I first started at Vision, I had about 30 active consulting clients, some in good standing and others still struggling to grow. I organized a list of everyone's names and sent each of them a subscription purchase form for the summaries released by the publisher.

I wondered that helping, in one way or another, was a common need, and reading would be a great learning tool. Later, I picked up my list and made a cross next to the name of whom I thought would accept the offer.

Over the next few weeks, when the answers came, I was surprised. I could not be more wrong. I thought the clients in the most difficult situation were signing, but it happened just the opposite. Those who were interested were the most successful.”

We come to a very relevant fact. Those who needed support weren’t interested in paying for it. What’s more, the reason for others' success is the importance of continuously learning. As well as the lack of interest is the reason for the failure of the first.

Ultimately, the richest and most successful individuals are those who have the knowledge that success is a state of mind, that is, it does not depend on the financial resources of a particular moment.

According to Brian Sher:

“All that has been said will only work if you have what it takes. Maybe you still haven't shown the external signs of success or wealth, but reading and ideas will help you get there much faster.”

Incidentally, if you did not have that fling, nor would you have read this article. So this, by itself, already says a lot about you.

Book about mindset change and business

In the book “Mindset”, the author Carol S. Dweck says that the world is divided between people who are open to learning and those who are closed to learning. And that trait affects everything in life, from your worldview to your interpersonal relationships.

Now, if you want to know how to open a venture, the bestseller “Sonho Grande”, written by the author Cristiane Correa, shows how to transform the level of an organization according to the visions of the richest entrepreneurs in Brazil.

If you think it is too late to start your own business, we will point out to you the work of Flávio Augusto, “Geração de Valor”. The author shows his vision of entrepreneurship and the world, in addition, gives tips for you to stand out among the crowd.

How can I apply the ideas from “What Rich People Know & Desperately Want to Keep Secret”?

Stay with the famous poem by Max Ehrmann, Desiderata:

“Go placidly amid the noise and haste, and remember what peace there may be in silence. As far as possible without surrender, be on good terms with all persons.

Speak your truth quietly and clearly and listen to others, even the dull and the ignorant - they too have their own story.

Avoid loud and aggressive persons, they are vexations to the spirit. If you compare yourself with others, you may become vain and bitter, because always will be greater and lesser persons than yourself. Enjoy your achievements as well as your plans.

Keep interested in your own career, however humble, it is a real possession in the changing fortunes of time. Exercise caution in your business affairs, for the world is full of trickery. But let this not blind you to what virtue there is;

Be yourself, especially, do not feign affection. Neither be cynical about love; for in the face of all aridity and disenchantment.It is as perennial as the grass.

Take kindly the counsel of the years,gracefully surrendering the things of youth.

Nurture strength of spirit to shield you in sudden misfortune. But do not distress yourself with dark imaginings. Many fears are born of fatigue and loneliness.

Beyond a wholesome discipline, be gentle with yourself. You are a child of the universe, no less than the trees and the stars; you have a right to be here. And whether or not it is clear to you, no doubt the universe is unfolding as it should. Therefore be at peace with God, whatever you conceive Him to be, and whatever your labors and aspirations, in the noisy confusion of life keep peace with your soul.

With all its sham, drudgery, and broken dreams,it is still a beautiful world.Be cheerful.

STRIVE TO BE HAPPY.”

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What Rich People Know & Desperately Want to Keep Secret - Brian Sher

If you are not a successful person, it does not mean you are a failure and unlucky. It just means that you haven't learned the things that makeup success.